How often do you make a purchase, tempted by an attractive wrapper? Learn what labels you are lying
Sellers are inventing new and new marketing TricksTo make us part with money. Here are the most common "trompe l'oeil" on the packaging of goods which mislead us and provoke unnecessary spending. Do not be gullible!
Living, biological, environmental, dietary products
Alive This term is not fixed in any of the regulations for food products. That is the word "living" in relation to food does not mean anything in particular promises supersvezhesti, natural and so on. This is just a publicity stunt.
"Bio", "eco", "organic" Shelves in the shops are full of products with such labels. But not all of them are true: manufacturers often sculpt these labels so that consumers think they are buying organic, and therefore a safe product. Only recently in the Verkhovna Rada adopted the draft law, which should regulate the market "organic" and to introduce control over the use of the above labels. But while the bill does not become law and did not get executed attractive inscriptions should not be trusted.
Dietary Strictly speaking, this marked only with regard to products intended for people with various diseases can be used - for diabetics, etc... But manufacturers are trying to play on the desire of buyers to weight loss. And since the word directly in such cases use is prohibited, use derivatives and similar meaning, for example, "Dietprodukt", "Fitness product." Study the composition of the goods!
Top 7 tricks on the packaging: as producers cheat buyers / istockphoto.com
GMOs in the menu
In Ukraine, in 2011, banned GM plants and food products must be checked for GMO products. But in fact, the implementation of this prohibition is not checked by anyone. In 2018 the Cabinet of Ministers plans to oblige manufacturers to label products Ukrainian: the GMO content of 0.9% or more on each pack of the manufacturer is obliged to write "This product contains GMOs".
Straight from the farm?
The name "Farm" in relation to a product can mean anything - and the fact that he made a huge agricultural holding, and the fact that it grew enthusiastic businessman on his six acres. It is also the name used and processing plants that do not grow anything. Most often it is a marketing ploy.
30% - is the average increase in sales when used in packaging techniques to attract attention. In addition to the "right" words used and the color. It is best selling red, yellow and green (for products)
No sugar, no salt, low-fat
Such labels create the illusion of a very healthy product. This is actually a deception of perception. The product is sugar-free, most likely added sweetener. The product was fat-free (0%) probably contains flavor enhancers and additives that it can be eaten. And if on a bottle with vegetable oil says "no cholesterol", "be aware that it sounds almost mockingly: there is no cholesterol in vegetable oil!
Top 7 tricks on the packaging: as producers cheat buyers / istockphoto.com
Masking harmful additives
Often in the inscriptions on the packaging manufacturers mask unwanted information, replacing synonymous wording. For example, soy protein or palm oil called vegetable and collagen protein derived from connective tissue - animals. Often, leaving the old price, reduce the volume or mass and number on the package hidden in such a way that it is difficult to find.
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