What's good about Korean cosmetics and why are they so popular?

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From all angles, the ads praise Korean cosmetics. But what is it really special about?

The popularity of Korean cosmetics has spread all over the world. What is it good for?

Koreans place particular emphasis on the development of precisely cosmetics care rather than decorative, constantly delivering innovative products.

Thus, Korea is "ahead of the rest" in beauty care products.

One of the latest trends is fermented cosmetics. Active fermented ingredients in combination with ceramides effectively rejuvenate the skin, even out tone, and fight wrinkles.

Natural ingredients are traditionally used in the manufacture of Korean cosmetics. They are processed by special bacteria, fermented and acquire special, unique properties. And besides, they are much better absorbed by the skin.

Enzymes (special proteins, biological catalysts) neutralize free radicals, help build eelastic and collagen fibers, and supply cells with oxygen.

Cosmetics are fermented with bifidobacteria and lactobacilli. They destroy the cell walls of herbs and other plant components. As a result, beneficial substances are more actively released, which moisturize the skin and saturate it with useful minerals.
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The content of vitamins, minerals and amino acids in such cosmetics is several times higher than in ordinary, unfermented ones. The processed bacteria prevent pathogens from multiplying on the skin's surface.

Cosmetics with probiotics are ideal for problem and sensitive skin, because it relieves inflammation and restores the protective layer of the skin.

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