The advertisement is engine of the trade. But in spite of the promotional battles among the automotive giants, it is clear that more advertising and marketing engine of war.
As automakers make fun of each other by means of advertising, and public relations dignity and superiority? edition Kolobok.uaI made an interesting backup.
In 2003, the beginning of the global auto giants battle. The beginning of the war rested, BMW announced a "hunt" for Mercedes ML.
The company Mercedes has made back: «Mercedes can also bring fun to drive"
In 2006, BMW switched for Jaguar, startling her cat shark them.
Also, in 2006, BMW has been recognized world carsAnd Audi were recognized as the best in South Africa. Bavarian concern has decided to congratulate the competitors: "Congratulations to the winner of the competition" Car of the Year "in South Africa", signed "From the winner of" World Car "."
Such boldness has received the answer: "Congratulations to BMW c victory in the contest" The machine of the world "," signed "From six-time winner of the race Consecutive Le Mans 24 Hour».
Subaru company is also involved in the dispute: «BMW and Audi - Well done, win beauty contests, but the Subaru, meanwhile, has become the best in the International Engine».
Bentley company also decided to take part, and put a concise point. Poster without comment.
But this is not over, and in 2009 began a large-scale advertising. In Los Angeles, there was a billboard Audi: «Your move, BMW».
What the Bavarians made their move, placing billboards near the opponent's giant shield, "Checkmate."
After Audi attacked again: "Your pawn - not like our king."
The last word is left for BMW. They advertise on the airship, "Game over."
Having dealt with the battle on billboards, car manufacturers have switched to video. Concise video from Audi
Mercedes Benz and Jaguar to compete in the market of luxury cars, and it's one of the funny commercial battles.
Audi Mercedes wished goodnight
BMW vs Audi
Also read 7 interesting facts from the history of the car
photos and videos from open sources
