Checkered coats, wide trousers, warm knitted sweaters, jeans and denim shirts, as well as a lot of checks, beige and khaki... Photos of the Weekend Max Mara campaign autumn-winter 2022-2023 make you want to not only look at them, but also breathe in their air.
Italian fashion brand Max Mara is synonymous with the basic beige coats that women have been wearing for years. This is the brand that is most often turned to to update the autumn-winter wardrobe, but not coats alone live in their collections, which have something to look at.
The catwalk collection of Max Mara fall-winter 2022-2023 is far from the realities to which we select clothes, but the advertising campaign of Weekend Max Mara makes you admire it.
And there is something to admire.
Firstly, the face of the collection was the charming Taylor Hill, who is able to decorate the most mediocre clothes.
Secondly, the shooting of the campaign took place in nature, which became the perfect backdrop for the autumn looks of the collection.
Thirdly, the color scheme of the campaign in earthy beige tones combined with khaki is so pleasing to the eye that the very fact of commercial shooting fades into the background. In these photos, the eye rests and does not cling to anything irritably.
In the images of the collection, emphasis is placed on layering. Moreover, this layering is not deliberate, but careless, as if it happened by chance, when one is put on another in a hurry, without careful thought.
Thanks to the calm autumn colors, the classic design of things and a slight touch of retro in knitwear, the photos turned out to be very atmospheric.
