Most modern Russian women are alien to Scandinavian minimalism, European practicality and American relaxation in everyday clothes, not to mention the style for going out. Every time, articles about minimalist style, clean lines in clothes, lack of decor and other joys of fashionable pragmatism come up against the bewilderment of compatriots. "Clean, but poor."
The fashionable term "grooming" is equated to discharge to smithereens, without fail with updated eyebrows and lips that occupy most of the face. There are often comments about sleek, elegant celebrity looks that somehow it’s too simple, and you can’t say that this is a brand. If you take a brand for a lot of money, let the little thing itself report its value. Rhinestones, feathers, a logo in all the fashionista...
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Many are familiar with the situation: you did not put on makeup, and acquaintances and colleagues begin to carefully wonder if you are sick. And the funny thing is that women who minimize visible investment in their appearance are blamed for a lack of self-love. At least the eyelashes can be tinted!
A “real woman” cannot live without eyebrows and nails, for which a separate annual budget is planned. And without brand new handbags, blouses, dresses and shoes, too. “Pamper yourself! - calls advertising underwear worth the average salary of a cashier from a supermarket. “You are a real woman!”
Psychologists say that the notorious genetic memory of generations, which stores memories of years of material deprivation, is to blame. After the decline of the dysfunctional 90s, the era of glamor began, when the girls began to come off to the fullest, wearing leopard dresses, barbie-shaped pink, dizzying hoof shoes, blouses with rhinestones, lace inserts and frilled ruffles.
Many eventually got fed up and began to choose something that does not scream so desperately, drawing attention to itself. But this is not the case in the periphery, where women still love synthetic guipure blouses and rhinestones, which make ordinary boring tops “dressier”.
And in the capital, comfortable minimalism is far from being as common as it seems on Instagram. Girls and women travel in the Moscow metro and suburban electric trains, who daily sacrifice themselves not to fashion, but to the image that must be observed without hitting the dirt with a pomaded face.
Make me beautiful
Alexander Vasilyev spoke about this phenomenon of Russian women in a recent interview. Women like the heroines of "Fashionable Sentence" come to him with the main request:
"Transform me so that everyone dies!".
They don't want to look stylish according to their age or fashion trends. They want a bursting wow effect so that everyone who is lucky enough to encounter this unearthly beauty reaches for sunglasses and cameras. So that they gasp and gasp, so that they look, envy and tell their neighbors.
Therefore, our women stand on uncomfortable high heels in the subway and trains, take on credit fur coats that “shine”, but do not they warm, freeze their ears without a hat, afraid to wrinkle their hair, for the sake of which they had to get up early or endure night curlers.
My former colleague (sales assistant) threatened to quit when her department started talking about the introduction of a uniform. She said that she would never be a gray mass, and that it was vital for her to rattle bracelets, beads and gypsy earrings, changing outfits every day.
Once I had a working correspondence with an American who wanted to get to know a Russian. He wrote something like:
“I like that Russian women dress beautifully, dress up. It's so fun!"
“No, this is sad, Alex. It's also expensive, I thought. I just thought. Like a rabbit who was very well-mannered, so he didn't say anything to anyone.
