It is called mysterious and hypnotic, flashy and vulgar, bewitching and alluring, beautiful and unbearable. Hypnotic Poison is adored by British singer Adele and Madonna, and Milla Jovovich, Monica Bellucci and Melanie Laurent was the advertising person for this perfume, emphasizing its versatility, in which everyone will see something his own.
A new era of "Poison"
Christian Dior's Poison line includes six original fragrances, each of which has already acquired its own branch of flankers. Hypnotic Poison, which appeared in 1998, ushered in a new era in Dior fragrances. And while some remain faithful to the original "Poison", which someone calls a sweet plum compote, others give their hearts to the undivided rule of the "Hypnotic Poison".
The original Poison appeared in 1985. Exactly 10 years after its launch and triumphant march around the world, Dior decided to renew the fragrance and give it new life. For three years, work continued on the perfume novelty, on which Annick Menardo and Christian Dussolier worked.
Loud, bright, dear
Hypnotic Poison had 1,500 variants of the name, but settled on this name, which best reflects its character. Hypnotic Poison is a deep and feminine fragrance, heavy and hot, passionate and elegant at the same time. All these facets are reflected in the reviews of the perfume, which some revel in, while others disgust it.
Dior really did not skimp on the wow effect of its perfume novelty. On the evening for the launch of the fragrance, 80 million francs were spent, and how much the advertising campaign cost, history is silent. But you can imagine that the promotion of Hypnotic Poison was not cheap, because the faces of the campaign were not models, but movie stars - Milla Jovovich, Monica Bellucci and Melanie Laurent.
Inspirational sweetness
Fans of British singer Adele are well aware that Hypnotic Poison is her favorite fragrance, to which she is unchallenged. In an interview, the singer shared that she started using it when she was 15. Since then, she always wears only it.
Also among the admirers of the fragrance Madonna, who uses mainly niche perfumery. Among her perfume favorites, he is listed as the only luxury fragrance.
Continuation of the perfume legend
In its composition, Hypnotic Poison is much simpler than the original Poison. The plum is still the loudest in it, supported by the sweetness of coconut and apricot, which are not in the original. It doesn’t have the honey, incense and anise of the first Poison, but it does have lily of the valley and almonds, which are especially noticeable. If in Poison plum was the main, then in Hypnotic Poison vanilla and almonds come to the fore.
Hypnotic Poison Eau Parfum (2014)
At the moment, the latest flankers in the line are Hypnotic Poison Eau Parfum, which was released in 2014. Its composition is deeper, but the composition of notes is less varied compared to the first fragrance.
