Created with support LookFantastic
If you still think that cosmetics are "spilled" from one barrel, you are afraid of the preservatives in the composition (one "chemistry") and consider that big brands use cheap and low-quality ingredients in their production, then you should definitely go to indie brands take a closer look.
Indie - from the English word independent, "independent".
It's like the sellers from the Crafts Fair who make soap or make solid perfume themselves, not deceive ordinary people like corporate marketers, arrange everything in beautiful craft packaging made of eco-friendly materials. Only with normal production, not in a kitchen or garage with a highly controversial level of sterility.
Indie brands are independent companies that produce the product they want to see on store shelves, not what the business dictates. It's like craft microbreweries in the beer industry, or small farm shops with their own good from the garden against the backdrop of networkers.
Pros of indie brands:
1) focused on producing a limited range of products for a specific audience: that is, if they produce products for oily skin, then they work only in this direction; budgets will go towards new research, such as oily skin microbiota, rather than creating a line for dry skin;
2) feedback that will work: The opinion of each client is really important for indie brands, because somehow it is necessary to enter the cosmetic market. For large brands, "the importance of each customer's opinion" is a standard set of words from PR specialists and copywriters;
3) do not skimp on ingredients: you can find exotic options, for example, arctic cloudberries or fly agaric in the composition.
Cons of indie brands:
1) often expensive cosmetics;
2) a small volume of production (you will not find it on the shelves in supermarkets);
3) sooner or later, indie brands with high-quality cosmetics will be redeemed by such beauty mastodons as L'Oreal or Shiseido. The quality and overall positioning of indie brands can change for the worse.
I plan to develop this section, talk about interesting and unusual indie brands that have recently appeared or are simply planning to declare themselves in other countries (at home they are more or less known). Naturally, I will also talk about Russian indie brands.
Today I would like to highlight several such brands, whose products interested me very much (and perhaps you too). For my readers, I will give a promotional code for a 30% discount on some products.
1. Bubble T
Zest: beautiful, bright and sweet dessert-like cosmetics. Exclusive Ingredients: Acai Berry, Lemongrass, Hibiscus, Green Tea and Moroccan Mint Brew. All cleansers without SLS and parabens are non-irritating.
Remember a couple of years ago there was a fashion for tea with tapioca balls? In Moscow, almost every day, new franchised sales points for such tea were opened.
British entrepreneurs were also inspired by this Taiwanese tea, but they only approached the matter in a non-trivial way: instead of selling tea (which cannot be brewed better than in his homeland), they decided to make care products.
The fragrance there is not cheap in sound, the aromas are mainly tea. And whoever is interested in perfumery knows that tea aromas are the trend of 2020.
You can get acquainted with their cosmetics here. They are already coming at a 30% discount.
2. Instant Effects
Zest: skin care products for grandmothers. The guys ate the dog on anti-aging care and use those ingredients in moisturizers, which visually make the skin nourished, even if it has been decorated with age-related wrinkles. For example, they have patented a technology for delivering oxygen to the deep layers of the skin, and their cosmetics are cheaper than similar procedures from a beautician.
My favorite is day cream Instant Effects AM Energiser, which from the sole of the tarpaulin above the neck will make the skin glowing. The issue with dull skin solves by 5 points.
There is a 25% discount on the site, but according to my promo code INDI30 - 30%.
3. Dr. Lipp
Zest: specialize in lip balms and tints. The composition is 100% natural. For example, Nipple Balm lip balm contains only medicinal lanolin. It can be used to lubricate not only lips, but also cheeks, hands and other dry skin areas. A good substitute for nipple cream (moms will understand). Unlike other lip balms, it doesn't need to be applied multiple times throughout the day.
I will say from myself that I would not take such products without a discount. I had PureLan, also 100% medicinal lanolin. I don't know, maybe the origin of lanolin really plays a significant role (for example, in what latitudes sheep grazed), but for chapped lips Nipple Balm seemed better than Purlan, does not lie in a separate bold layer.
Their tints are interesting, you must try. By the way, for dry and cracked cheers, such a balm is just a lifesaver.
The promotional code for the 30% discount is the same - INDI30.
In the next article I will talk about other indie brands that specialize in cosmetics only for olive complexion, arctic ingredients, growth stimulation hair and (my favorite) to improve the skin microbiome, because recent research in microbiology has long dispelled the myth that our stratum corneum - dead. There are not only dead skin cells, but the life of microorganisms, both bad and beneficial for the skin, is "boiling". If you are interested - put your "thumbs up" and subscribe to my channel.
In the comments, indicate which of the three presented brands you are interested in, I will give a detailed review of the products.
