Do you think that only a young girl or a young woman with deposits of makeup on the dressing table can become a successful beauty blogger? Nothing like this! There are plenty of examples showing that you can be interested in cosmetics at any age, even in the elderly.
One such example is a blogger named Patti, now 77 years old. This fall, she broke her own records on her YouTube channel. @rxstrmom thanks to an admirable courage. After all, many women will never allow others to see themselves without makeup. What to say about natural beauty without embellishment after 70 years to a multimillion-dollar audience!
Age is not a hindrance to beauty
She began to introduce a YouTube channel dedicated to beauty (cosmetics, makeup and personal care) 8 years ago, when she entered the threshold of her 70th birthday. Then he was completely different, and there were few views. Actually, there were not many views until recently. Six months ago, she was gaining an average of 10-20 thousand views on videos with her makeup and makeup analysis.
Patti burst into the trend last fall, mainly thanks to the enticing picture of her before and after her makeup. And the video was titled "Did I get a facelift?" In the video itself, nothing different from what Patty has done before is happening.
At the very beginning, she appears with a blank sheet, then begins to apply caring products and decorative cosmetics. She also winds her hair on a curling iron, then fixes their curlers and continues to dye, showing off each piece of decorative cosmetics. At the end, she shows her finished look with her hair.
Bright makeup after 70 years
When creating makeup for Patti, it was important to hide as much as possible wrinkles, circles under the eyes and skin hyperpigmentation caused by natural age-related changes. For this reason, she has used several oils for the face and around the eyes, which nourish the skin and add radiance. Also, primers were applied under decorative cosmetics, which even out the tone and smooth the relief, allowing the cosmetics to lie down more evenly and stay longer.
The video made a splash, and to date it has accumulated more than 1.5 million views! A week ago, Patty received a silver YouTube button, which is awarded to channels that have reached 100,000 subscribers.
And all this after 8 years of slow and unsuccessful channel management. All that was needed was to shoot a video that attracted a huge audience and a surge of new interest in beauty after 70 years.
