Johnson's globally update all children's products

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Trying to give all the best kids, JOHNSON'S® Children announces restart and update more than 50 products. Preferred agents are better, both outside and inside.

This is the first transformation of this magnitude among the brands of children's cosmetics.

Throughout history JOHNSON'S® existence for children developing without altering its mission to create the most gentle and safe means for kids. Based on the wishes of more than 26,000 parents around the world, the brand creates a soft product that is confidence in their quality.

Knowledge needs of today's parents and the technology is not standing still, and JOHNSON'S® for children varies with them. For decades, the company has conducted innovative research, thoroughly tested products for the care of babies and to apply advanced technology to make our products even better. The result of hard work has become not only a large-scale renewal of the existing facilities, but also a completely new and improved packaging design. Brand is updated to exceed the highest quality standards and meet the needs of parents.

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TERM improved products is 90% of natural ingredients, NOT CONTAIN parabens, Sulfate and dyes, so parents can rest assured - risk of allergic reactions ALMOST IS ABSENT.

The improved formula of their products, JOHNSON'S® children threw 400+ components, making new tools even more soft and pleasant to the skin of babies. According to the lead manager for the development of brands Johnson & Johnson Anastasia Fatov brand always listens to her parents, to understand what they expect from the care funds. When planning a large-scale restart, the company attracted to the development of scientists, dermatologists and pediatricians who have helped to create products that meet all customer needs.

Wanting to get closer to users, JOHNSON'S® for children founded his own academy Tenderness, which included well-known mom bloggers from all over Ukraine. Ambassadors of the Academy became Svetlana Tarabarova Tenderness, Valentine Hamayka, Lily Rebrik Anastasia Stadnik, Alice Chekorska, Inna and Timur Miroshnichenko and many other well-known parents. In social networks, the publication of the Academy participants Tenderness can be found on the hashtag # AkademіyaNіzhnostі, #ChooseGentle, # NіzhnіstTseSila.
"I am with the company JOHNSON & JOHNSON BELIEVE in the transformative power of tenderness. Someone will say, What tenderness - a sign of weakness, but it does not. Sometimes strongly, impregnable walls can be destroyed worries, and, conversely, sometimes you need to be very strong not to be afraid to show their TENDERNESS "

- commented Lily Rebrik concept restart brand.

Today JOHNSON'S® for children offers products that will take care of the kid in all of the important stages of his life:

  • from 0+ months - it means to care for newborns, which help strengthen the bond between parent and child. Using CottonTouchTM technology creates in children a sense of comfort and security;
  • with 6+ months - products for active toddlers, who explore and learn about the world. Funds for this category of children JOHNSON'S® create comfortable conditions for new discoveries and a series of "Bedtime" with Natural CalmTM aroma will take care of the rapid fall asleep and sleep;
  • from 1+ year - means that like an independent toddlers and their parents will enjoy. Gentle products will facilitate combing, strengthen hair, and will give the pleasure of swimming and colorful packing with funny characters cheer up;
  • for the whole family - the most gentle means with a recognizable flavor that has always been associated with the baby. JOHNSON'S® children improved formula, rule dyes and some other components, but to preserve the aroma and efficiency, which is so fond of users.

The new products are not only improved the formulas of existing facilities, but also the introduction of new collections, tailored to modern research. Thus, a series SOFT COTTON ™, a includes milk, oil, gel for bathing, was created specifically for the delicate skin of babies. New products are ultra-light formula and balanced pH, and the content of organic cotton allows you to gently care for newborn skin. Collection SOFT COTTON ™, including perfume composition The CottonTouchTM, which has passed international tests, during which it has been proved its positive influence on the emotional development of the child, strengthening its relationship parents, as well as reducing stress on bathing.

Parents love JOHNSON'S® means for children because they do not irritate the eyes, gently cleanses the skin, give calm and healthy sleep. Today it is possible to try the updated brand products, which will give even more tenderness and comfort.

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