Even if you haven't seen the movie "Gentlemen Prefer Blondes", you couldn't help but hear this phrase that revolts dark-haired and redheads. Many women dye their hair blonde in order to become more attractive to the opposite sex, the representatives of which simply cannot resist. What lies behind the attractiveness of blond hair? Psychologists have their own answer to this question, which is obtained as a result of social experiments.
Study of British psychologists
British social psychologists Viren Swamy and Seishin Barret from the University of Westminster conducted an interesting experiment. They wanted to trace the relationship between a woman's hair color and men's assessments of her personality and physical beauty. It was held in London in 2011.
For the purity of the experiment, one young woman (dark-haired by nature) was chosen, who had to change her hair color twice: she dyed her hair blonde and red. She sat in several London nightclubs on Thursdays, Fridays and Saturdays for five weeks. She just sat in the bar, looked at the dance floor and was not supposed to attract the attention of men in any way. In each of her appearances, she wore the same neutral make-up and basic outfit: dark jeans, a white top, a black cardigan, and brown boots.
The results of the experiment surprised few people: most often men approached her when she was a blonde. 60 men approached the fair-haired heroine, 42 men approached the dark-haired heroine, and only 18 daredevils became interested in the red-haired heroine.
The study had a second part, but without live communication. This time, the men were shown pictures of the same woman with different hair colors. 126 men were interviewed, who characterized the heroine from the photo, talking about their impressions of her, suggesting what kind of character she might have.
With dark hair, the heroine was often called more intelligent, competent, attractive, but arrogant. With redheads - temperamental and licentious. Curiously, when she was a blonde, men described her as "in need of male society."
As psychologists have suggested, that is why the blonde most often sat down and started a conversation. The perception of a woman as lighter and "needy" instills confidence in men, activates masculinity, awakens dominance and reduces the fear of rejection.
The experience of a French professor
French social psychologist Nicolas Gueguin (Professor at the University of Southern Brittany) also wondered about the attractiveness of a particular hair color. In his writings, he cites the results of experiments that again and again prove the superiority of fair-haired women in the struggle for male attention.
Blondes who collected charitable donations received more money than brunettes, and blonde waitresses received more tips.
In another study, the same girls in their early 20s hitchhiked in different wigs. Blondes were more likely to stop men who offered to let them down. Curiously, women drivers who stopped in front of girls did not find any effect of hair color on their decision to stop.
Blonde is light and security
One of the most beautiful brunettes in the world, Italian actress Monica Bellucci, in 2007 for the role in the film for the first time dyed her hair platinum blonde. Is it possible to get even more attention if you are Monica Bellucci? It turns out you can.
In an interview, the actress admitted that as soon as she, being a blonde, went into a restaurant, men immediately turned around and began to look, which was not the case before. She noted that the attractiveness of blondes is not a matter of color, but of light.
Perhaps that is the way it is. Light hair color visually attracts more attention and, on a psychological level, seems more comfortable to interact with. That's the whole secret of attraction.
