Ryan Kaji makes almost $ 30 million from YouTube videos. in year. Where did the most expensive blogger in the world start and which videos bring him the most popularity?
In the modern world, blogging has reached the level of a real profession. This is taught in workshops and webinars, for which people receive serious money. But the professionals in this business are not experienced gray-haired specialists, but children and adolescents. For the third year in the ranking of the highest paid Youtube bloggers according to Forbes, a boy who is only 9 years old is in the lead. Ryan Kaji now has over 40 million. subscribers, and the income of the most successful blogger in the world is about $ 30 million. in year.
Ryan began his first steps in blogging before he was three years old. It all started with the unboxing of toys, which has now become a real mainstream on Youtube. Together with his mother, the child printed boxes with typewriters and construction sets on camera and showed the audience their contents in detail, assessing the quality of the goods.
Unboxing (or, as they are called today, unboxing) from Ryan was distinguished by great detail and attention to detail. As a result, Ryan ToysReview quickly gained an unexpectedly large following. This gave the blogger's parents the idea that it was time to broaden the focus of the video. So they created a new channel called Ryan's World.
Here, the young blogger no longer posts unboxing, he publishes scientific experiments (which he spends with his parents), reading bedtime stories and his own entertainment. Videos are notable for good quality content and are in many ways useful for viewers. At the same time, Ryan's most popular video, which has already “stepped over” the 2 billion mark. views, is not particularly cognitive - in it the boy just runs on a trampoline and collects plastic eggs.
To grow their subscriber base, Ryan's parents decided not to stop at two channels. Now the child has a Japanese and Spanish version of Ryan's World (originally an English-language channel), as well as channels Kaji Family, VTubers, Combo Panda, EK Doodles, The Space Studio and Gus the Gummy Gator. In order to fill them and constantly generate interesting content, the mom and dad of the little Youtube star quit their jobs and focused on their son's blogging career.
The choice was not in vain: Ryan's channels now collectively have 42 million. subscribers. And many popular children's brands compete for the right to "light up" on them. The boy's total revenue from ads and YouTube views last year reached an all-time high of $ 29.5 million.
Such popularity of the child helped to create and promote his own brand. Toys and home decor with his name are now sold on sites such as Target, Amazon and Walmart. In addition, Ryan already has his own show on the popular children's channel Nickelodeon, as well as long-term contract with the online video subscription service Hulu, which is owned by The Walt Disney Company.
So, maybe you shouldn't look skeptically at your child's hobbies for blogging. Parental support can bring this hobby into millions of dollars in income.
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