Who is this person to whom the children of millionaires pay to show off on Instagram?

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They don't know what it is to fly in business class because they have private jets. They never drove a Bentley because they have one of a kind sports cars. They don't just run Instagram, but pay another $ 2,000 to be posted on a special page called Rich Kids of Instagram.

Now, however, the page on Instagram has been renamed to Rich Kids Of The Internet after Facebook bought Instagram and banned the use of their commercial products in the name of their accounts.

A modest breakfast for the daughter of a Malaysian billionaire and her husband. With giraffes! Photo from instagram @rkoi / @chrystan_x
A modest breakfast for the daughter of a Malaysian billionaire and her husband. With giraffes! Photo from instagram @rkoi / @chrystan_x

If you don't have an iPhone and your friend is showing off a new model. If a classmate of your son in grade 10 drives his father's car, and you can only afford a loan to study at a driving school. If a friend has connections in the local administration, and your connections end with an alcoholic neighbor opposite the staircase. If this summer you did not travel further than the region, and your friends were vacationing in the Crimea and every day they posted a photo of the sea. Know, just know - you have no reason to envy or criticize yourself for a humble life.

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Against the background of the children of the richest parents in the world, I, you, your braggart acquaintances, deputies and corrupt managers of state companies are the same. There is simply no point in proving something to someone, when someone lives a million times better than you. So stop being jealous of someone in terms of material wealth ;-)

The point is to argue which car is cooler - Lamborghini or Ferrari, when you can buy both at once? Photo from instagram @rkoi / @@ alexandremourreau & @marina_ross

Children of wealthy parents pay the creator of Rich Kids of Instagram $ 2000 to simply post their post of luxurious and carefree life on his page. Paying for this, and not just posting on your personal account, is like a status indicator. So who gets paid for such show-off on Instagram?

Creator of Rich Kids of Instagram

His name is James Ison. 27 years old, was born in Leicester (UK). Do you think he is also from the "golden youth" caste? But no.

James lived very modestly. In an interview The Times he shared a little about his personal life. During his school years he lived with his grandparents, shared a bunk bed with a single mother. When I entered Oxford Brooks, I rented a student apartment.

During his student years, James was doing his best: he ordered goods on eBay and sold through his online store. These were all sorts of accessories for iPhones, selfie sticks and so on, which our students did too. His own grandfather helped in such a modest business.

It is unclear whether for selfish purposes or just for fun, in 2012, James created an Instagram page on which he posted all the posts from the lives of the children of billionaires. He found them on his own. The first post was about the son of the founder of Dell.

The very first post on Rich Kids of Instagram with the son of billionaire Michael Dell

The post with Michael Dell's son posing aboard a private jet generated public interest. The media reported about this more than once, and the founder of Dell himself was extremely outraged. No, not by his Instagram page, but by the fact that he spends about $ 3 million on personal safety. dollars a year, and his son calmly exposes his personal life to the public.

Many wondered who maintains an Instagram page about the life of rich children. But they learned about James only in August of this year. Before the interview with The Times, it was believed that someone from the circle of the world's wealthiest people had revised Gossip Girls.

We have such a service in our country - to be photographed with a bouquet of 101 roses on Valentine's Day or March 8. But is there any point in such bragging, if it is not done against the background of a personal sports car ?!

During the time of maintaining an Instagram page about the rich children of the planet, James became friends with some of them. And he even helped arrange a date for a multimillionaire in a simple restaurant so that no one could guess about his condition. Now Ison is developing his business, offering his concierge services to golden youth: to organize a flight of his beloved dog on vacation on a private jet or a private dinner at the Eiffel Tower, even offering the services of a watchman for designer sneakers created in collaboration with other brands or famous personalities (by the way, outbid prices of such sneakers often start from a million dollars).

James and his family have enough to live on now. His business is not to say that it is easy: to maintain his status, he should dress expensively and drive an expensive sports car. This year, he was in talks with Netflix about filming a series about rich children on Instagram, but due to the pandemic, everything was postponed indefinitely.

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