"Miracle" probiotics, or another marketing myth

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Products, the packaging of which is the inscription "contains probiotics", buy more often than those without such markings. In America, sales of yogurt and other fermented milk products each year increased by 10 percent. Consumers believe that these bacteria are capable of literally everything: to improve the immune system, cure allergies and stress, even chronic diseases are subject to them. Even if not cure, the patient's condition can facilitate. As a result, the shelves can be seen not only natural products with "live" bacteria, manufacturers began to artificially enrich them everything.

Since it is the lack of many bacteria causing gastrointestinal disease, physicians advise probiotics for both treatment and prophylaxis. And in fact, they are so useful? There is evidence that their impact on the microflora has not been proven.

There are more than a billion of these bacteria, and only a hundredth part of them really helps. The positive effect is possible with such diseases as reflux, constipation and diarrhea. But on account of the impact on the body of healthy people there is no research

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. For this reason, the ability to make some European countries it is forbidden to indicate on the packaging of the goods that they contain probiotics. As the marking can indicate that the product contains live yogurt cultures or helps in digestion of lactose.

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