When buying your own car, principles of choice for men and women differ. German research company Automobil Treuhand GmbH has decided to conduct a study of how women choose when buying cars. The test was attended by about 2 thousand. women.
How do women choose a car? Consider the main differences from the male drivers.
The main criteria when choosing
1. Avtoledi when choosing a car, they spend less money than men. Women are more meticulously relate to the question of economy.
2. For women driversbrand cars, in most cases, is less than the value. For avtoledi importantly the car itself and the badge - is secondary.
3. Since women are less educated in the technical part, with the purchase of your own car, they pay more attention to this issue by studying a variety of information on the subject.
4. Avtoledi not buy cars quickly. When research revealed that the ladies need about 37 days for a final decision.
5. The so-called "style" of buying in women is also different from the male. It concerns the manner of communication and approach to communicating with the car seller.
In today's world, many avtoledi well versed in the technical part of the machine. When a woman comes into the showroom, it will have to know the characteristics and features of the selected machine. At this point, the big role played by friendly contact with the seller. The woman begins to talk a lot, to tell stories, and expect from a professional practical advice. If contact is made, it is a guarantee that a woman will get a car as she unconsciously expects to receive the approval of his choice.
Also read it is better for a woman driver: hybrid or electric car
